About
Early days
- At the age of 15 he coordinated the marketing of his fathers business (Project Performance International), helping it to million-dollar turnover, all based out of the first floor of his family home.
- At the age of 16 he begun forming a leather laptop sleeve business, sourcing supply in Brazil to fit the booming Macbook Pro market. He pulled the pin on the venture following an in-depth feasibility study.
- At the age of 18 he conducted an in-depth feasibility analysis on starting a Cachaça brand (Brazilian liquor from the sugar cane). The venture was abandoned due to high import taxes. If this were ever to change, its likely that he will launch the brand and introduce Cachaça to the Australian market.
Post-teenage years
- After graduating high school, his father told him “You’ll learn more about the world by travelling than you ever will in university”. With that he went traveling around South America, Europe and Asia for 4 months, bringing with him half a suitcase full of marketing and entrepreneurship books.
- Upon returning he was selected as part of RMIT Universities once-famed Entrepreneurship program. The 3 year course had included students such as the founders of Rentoid, Kegs on Legs and underBRACKS.
- In 2008 he founded Engage Marketing, consulting to around Melbourne on the side of the Entrepreneurship course and working for his fathers business. SMEs. Engage was founded on a $600 budget and in the two years was turning over over $100,000.
These days
- Engage Marketing continues to grow as Melbourne’s specialist SME marketing consultancy, helping small and micro businesses around Australia to get more out of their business, refining marketing strategies and breathing creative life into tired marketing plans.
- The Blog Designer has just turned two years old and is in the process of going global.
- Mike is consulting to organisations big and small such as Southern Cross Austereo and the dozens of businesses he works with every month through Engage Marketing.
- He’s looking into a few new ventures as we speak with with every plan to continue to build Engage Marketing and The Blog Designers.
Away from the office
- A keen golfer, snowboarder and soccer player.
- An obsessed Sydney Swans fan.
- President of his soccer club, the Lilydale Eagles.
- Keenly interested in entrepreneurship and technology.
