michael halligan entrepreneur

For the past few weeks of my 6-month adventure overseas, I’ve been trying to force out the words to describe my experience. It’s not until I take my seat and plug in my headphones on the long flight home that something half decent starts to come to me. My story is nothing compared to anything [...]

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Since I first visited Europe as a sixteen year-old, I’ve dreamed of a stint living overseas. The (relatively) warm temperatures and cultural differences of Spain appealed to me above all others but the dream started to fade as the realities of owning and running two businesses took hold. At twenty four I found myself working [...]

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What if money was no object?

An old friend of mine posted this video on Facebook some time ago. It instantly struck a cord with me and if I’m honest, planted a seed of doubt in my mind as to what I’m doing with my life. After some thought, I’m pretty clear on it. I don’t love one particular thing that [...]

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I just finished up a three year stint as President of my soccer club. Only twenty-one years old when I put my hand up, parents and fellow board members must have been nervous. Hell, I was nervous. I’d gone from starting a company with a goal of making others care about something I was building, [...]

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Could Plan Lab have been made 5 years ago?

We’re at a pretty freakin amazing time in society. There are so many things that we couldn’t do five years ago. The rate of change in our world is scary and oh so exciting. The best thing? Things are only going to move faster. It got me thinking about Plan Lab and whether it would [...]

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Time to explore

I’ve always been a big believer that before all else, your business has to serve your life. It has to provide enough enjoyment that it’s worth the risk and it has to have the potential to let you live life on your own terms. I’ve been pretty lucky since I started Engage Marketing back in [...]

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Last Thursday I launched Plan Lab marketing plan software. It teaches you marketing while you write a marketing plan to power your business towards your sales targets. I’d heard so much from people that had launched products about iteration, pivoting and learning from the market to continuously improve, but it wasn’t until i launched it [...]

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21 Things that I learnt building Plan Lab

In the next fortnight I’ll be releasing Plan Lab online marketing plan software. I started development back in February, logging onto freelancer.com, posting a description of what I wanted to build and then choosing a developer from India to make it happen. Along the way I’ve learnt a hell of a lot. These are the [...]

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Coding = power

The best thing that I ever taught myself is to code. I remember begin 11 or 12 and hearing my father talk about some software that his training company had developed. With his business in the bottom floor of our family home I had access to a bunch of funny-coloured iMacs and some old C++ [...]

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The best piece of advice i’ve heard this year

A simple mistake can tell me what you aren’t. Or remind me why I love you – @rgleeson At the end of watching Renny Gleeson’s TED presentation titled ‘404, the story of the page not found‘ he mentioned this little gem that applies to brands as much as it does people. I love it.

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